If you run an online casino or gambling platform in Indonesia, Thailand, or Cambodia, you’ve probably noticed how tough it is to stay visible on Google. Everyone’s competing for the same audience, and if you’re not careful, players searching for your brand might end up on a competitor’s site—or worse, a fake one.
That’s why ranking brand keywords like RAJA77, GALAXY77, or KING999 is such a game-changer. These aren’t casual searches. They come from players who already know your name and are ready to play. The only question is: will they find you at the top of the results, or will someone else grab that spot?
Why Brand Keywords Are Worth the Effort
Here’s the truth: brand keywords don’t pull in huge search volumes, but they deliver something better—trust and conversions. When someone types your brand name into Google, they’re not window shopping. They’re looking for the real site so they can sign up, deposit, and start playing.
Ranking for these terms not only brings in high-value traffic but also protects your brand from copycats who’d love to steal your audience. In a space as competitive as gambling, that’s priceless.
Building the Right Backlink Foundation
So, how do you actually rank for these high-intent keywords? It’s not just about tossing random links at your site. Google is smarter than that. What works is a balanced mix of backlinks that feels natural but still carries serious authority.
I use a layered strategy:
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Authority profile links to establish trust.
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Social bookmarks to get new pages indexed faster.
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Relevant blog comments and forum mentions in the gambling niche.
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Strong PBN links with DA/DR 50+ for raw ranking power.
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Web 2.0 mini-sites and article submissions that reinforce brand mentions.
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Plus, extras like image shares, social signals, and business listings to make your footprint look real.
On top of that, I add tiered links—where Tier 2 and Tier 3 backlinks boost and strengthen your main links. This way, everything looks organic, but the power behind it pushes your keywords right where they need to be: on page one.
What This Means for Casino & Gambling Brands
I’ve seen this approach work again and again across Southeast Asia. Sites pushing names like RAJA77 in Indonesia, GALAXY77 in Thailand, and KING999 in Cambodia have all moved up in the rankings by building the right foundation. The result? More visibility, more trust, and more players landing on their official sites instead of competitors.
Final Word
Ranking brand keywords isn’t optional—it’s survival. If you’re serious about protecting your reputation and capturing ready-to-play traffic, you can’t afford to ignore it.
That’s exactly what my backlink strategy is built for: helping casino and gambling brands lock in their name on Google—quickly, safely, and effectively.
If you’d like to discuss how we can help you rank higher on Google, feel free to contact us—we have additional proven methods.